This is the year of content marketing. Level up with elegance.
Emphasizing on media and journalistic approach, this journey will take you to create a powerful press release and compelling article. Integrating persuasive approach, advertising principles, and copywriting practices, you’ll be well versed and well refined.
Frame your stories, connect your audience, add your readership with SEO and smart headlines. Combine journalism with creative writing. Discover your style, discover your voice.
FUNDAMENTALS OF WRITING
Understand the process of writing, the framework, style, and brainstorming process. This is the first step to write with clarity, structure, and style.
1. Understand a variety of writing tools
2. How to brainstorm ideas
3. How to bring your writing to life
4. How to use and include data in your writing
5. Learn the purpose of writing as a form of communication
Create content-based materials for different target audience. Learn how to identify and specify content; generate readers with catchy titles and SEO method.
1. Understand the basics of content writing
2. Learn to identify, use and maximize on key words and phrases
3. Learn about SEO and how to raise your blog/website's profile
4. Be persuasive
5. Know the language and style of online writing
- HIGH IMPACT PRESS RELEASE WRITING
Expanding beyond the 5W and 1H, learn how to write catchy headlines, use persuasive language, and concise content for media to remember. Incorporate sources, structure you plot, and find a unique angle.
1. Write short, catchy headlines
2. How to find the most interesting angle and language style for audience
3. Make your content relevant to the audience (choosing your information)
4. How to structure your press release to ensure the highest impact
5. How to distribute and maintain relationship with media
WHO SHOULD JOIN THIS COURSE?
Anyone with a healthy interest in upgrading their online writing skills whether for business or individual purposes.
HOW IT WORKS
The course will be held on our premises for a full day (8 hours) which includes two coffee breaks and one lunch break.
DISCOUNTS & PAYMENT PLANS
We offer 10% discount for all students (ID required) and specific payment plans for individuals and organizations which enroll three or more participants in the same course.