This is the year of content marketing. Level up with elegance.
Emphasizing on media and journalistic approach, this journey will take you to create a powerful press release and compelling article. Integrating persuasive approach, advertising principles, and copywriting practices, you’ll be well versed and well refined.
Frame your stories, connect your audience, add your readership with SEO and smart headlines. Combine journalism with creative writing. Discover your style, discover your voice.
- Fundamentals of Writing
Understand the process of writing, the framework, style, and brainstorming process. This is the first step to write with clarity, structure, and style.
- Content Writing
Create content-based materials for different target audience. Learn how to identify and specify content; generate readers with catchy titles and SEO method.
- High Impact Press Release
Expanding beyond the 5W and 1H, learn how to write catchy headlines, use persuasive language, and concise content for media to remember. Incorporate sources, structure you plot, and find a unique angle.