Level Up. Your Press Releases.
Many people believe that if they could adhere to the common principles of 5W + 1H, then they would be able to pen a great press release. The reality is far from it. Writing good press release means eliminating complex sentences and remembering the basic elements of press release writing, including the importance of catchy headlines, persuasive language and concise content.
The steps include constructing from scratch, including research and compilation, incorporation of sources, and distribution process. Knowing the plot structure of press release will help you create a powerful press release.
Some of the topics we will cover throughout the course include:
Write short, catchy headlines
How to find the most interesting angle and language style for audience
Make your content relevant to the audience (choosing your information)
How to structure your press release to ensure the highest impact
How to distribute and maintain relationship with media
HOW IT WORKS
The course is held at our facility for 1 (one) full day and lasts for a total of 8 (eight) hours, including one lunch break and two coffee breaks.
WHO SHOULD TAKE THIS COURSE?
This course is perfect for professionals (all levels) in Public Relations and communications departments.
The Jakarta Post has selected a team of expert writers and editors to lead this course, from whom you will learn about best practice elements in writing effective and persuasive press releases.
DISCOUNTS & PAYMENT PLANS
We offer 10% discount for all students (ID required) and specific payment plans for individuals and organizations which enroll three or more participants in the same course.
"Very useful training, efficient, and with a qualified and experienced trainer." - Hadi Kuswoyo (Batch November 2017)